Privacy Policy

Overview

Curated Style Inc. ("Curated," "we," "our," or "us") provides personalized color direction and seasonal Style Guides based on the selfie, style answers, purchase details, and account information you choose to provide. This Privacy Policy explains what we collect, how we use it, and the choices you have.

Information We Collect

• Photos you choose to upload. We use your selfie or photo to read color direction, lighting, face position, contrast, softness, and related visual signals. Your photo may stay visible on your device while you review the result. We do not sell uploaded photos or use them in public marketing.
• Analysis and guide details. We may retain non-photo result data, such as color direction, palette family, palette notes, confidence signals, retake guidance, style answers, guide details, and recommendation inputs needed to prepare your guide.
• Profile and preference details. We collect information you provide, including name, email, identity, age range, cities, dressing needs, style directions, color-use preference, category and footwear rules, layering preferences, avoidances, and optional notes.
• Purchase and account information. We collect the information needed to process your purchase, create your account after the required flow, deliver your guide, provide support, and keep order records. Payments are handled by secure third-party providers; we do not store your full credit card number.
• Usage and device data. We may collect browser, device, analytics, and performance information to keep the site reliable, secure, and useful.

How We Use Your Information

• To analyze your selfie, generate your color direction and palette, and prepare your seasonal Style Guide.
• To rank products and recommendations around your fit, tone, lifestyle, style direction, budget comfort, and exclusions.
• To process your purchase, create and manage your account, deliver support, and send service updates.
• To improve our product quality, recommendation systems, site performance, safety, and customer experience.
• To send optional marketing or promotional messages, which you can opt out of at any time.

Photos and Retention

Curated uses your selfie to read your color direction. We do not store raw selfies or face crops as your guide record, and we do not store raw selfie image data in browser localStorage or sessionStorage. Your browser may temporarily display the photo while you review the result, and service providers may process the image transiently to complete the analysis.

We may retain extracted analysis details, style answers, account details, order records, and guide data while your account is active or as needed for legal, security, support, and business purposes.

AI and Styling Analysis

Curated uses automated systems, image analysis, and styling models to help infer color direction and generate recommendations. These outputs are style guidance, not medical, legal, identity, employment, financial, or professional determinations.

How We Share Information

We do not sell your personal data. We may share limited information with service providers who help us operate Curated, including hosting, analytics, payment processing, email, customer support, AI or image analysis, and security services. We may also share information if required by law, to protect rights or safety, or as part of a business transfer. We do not share your uploaded photos with retailers as part of creating your guide.

Your Choices

• You can choose whether to upload a photo. A personalized guide requires a selfie, required style answers, payment, and account setup.
• You can request access, correction, or deletion of account information by contacting us.
• You can opt out of marketing emails using the unsubscribe link in the message.
• You can manage cookies and similar technologies through your browser settings.

Future Products and Services

Curated may introduce additional products, services, or features that collect or use information differently. If that happens, we will provide updated or supplemental terms where appropriate.

Security

We use reasonable administrative, technical, and organizational measures to protect your information. No system is perfectly secure, but we design Curated with privacy and restraint in mind.

Children's Privacy

Curated is intended for adults. We do not knowingly collect personal information from anyone under 18.

Changes and Contact

We may update this Privacy Policy from time to time. If you have questions about this policy or your information, contact us at hello@curated.style.